Training is currently being provided to senior experts drawn from 14 branch offices at the head office to enable the execution of the Ethiopian National Branding Perception Study. The study aims to understand the perception of Ethiopia among both Ethiopians and foreign nationals.
It was stated that the primary objective of the study is to use the gathered baseline data as a foundation to improve and enhance Ethiopia’s national branding.
The study will be conducted jointly by the Ethiopian Statistics Service, the Ministry of Planning and Development, the Policy Studies Institute, and the Foreign Policy Research Institute.